When I asked my mom if I could write a letter to Gatorade, the first thing she said was that they get a lot of letters and I couldn’t be upset if they didn’t answer. Because I had said something about the commercial many times, I had to think about it like maybe someone would read and remember something in my letter. If I didn’t get one back, I couldn’t get mad.
Well, I got a letter back!
I am so happy and it was an AWESOME letter and better than that, they said I could share some information here. There are some cool programs Gatorade has that you may not know about and my mom added links to them in case you want to check them out.
As I hope you can imagine, there are so many, in fact too many, deserving and exciting sports and athletes we’d like to highlight in our advertising as well as have a Gatorade presence on the sidelines. Although that’s impossible from a resource perspective, I can assure you that we’ll keep your comments in mind as we plan programs going forward.
With that said, I’d like to share some of current Gatorade initiatives we’re involved with that support and promote female athletics:
Gatorade is a longstanding partner of the Women’s Sports Foundation, dedicated to advancing the lives of girls and women through sports and physical activity. Gatorade has played a major role in elevating that mission through programs we support such as “The Travel and Training Fund” and “Keep her in the Game.” The Travel & Training Fund provides direct financial assistance to aspiring athletes – in individual and team sports – with successful competitive records who have the potential to achieve even higher performance and rankings. These grants allow serious female athletes a chance to fulfill their potential on the regional, national or international level.
Girls in the Game not-for-profit organization provides and promotes sports and fitness opportunities, nutrition and health education and leadership development to enhance the overall health and well-being of girls. Gatorade, a division of PepsiCo, has been a strong supporter of Girls in the Game since the organization’s inception 17 years ago. PepsiCo has been their top (“Champion”) corporate sponsor for several years.
Hopefully, these two examples, as well as the numerous female athletes we sponsor across a variety of sports, demonstrate our commitment to promoting and supporting women in sports here and abroad.
What I learned most from this is always ask questions. You never know when someone will answer with something amazing!
Now, who can help me do an archery clinic for Girls in the Game? HOW COOL WOULD THAT BE?!?!
I have been asking mom for a while to help me send a letter to Gatorade. Last night she got me the email addresses for some of the company executives and this morning I sent my letter. Because I have so many followers that are girls, I thought this was important to do. If you have time to share, I hope you will spread it around to increase the chances of them actually reading it.
I am writing this letter because your commercial “Win from Within” for Gatorade Frost. It doesn’t include more than one woman or archery as one of the sports. Being 13 and a female dedicated to archery, I can say I believe archery is the most mental sport; which is what Win from Within really means. I also got my mom to help me make a poster on your site to put on www.recurveemma.com It made me sad that you don’t have anything archery related for a background but so many other sports are represented.
Archery has become a more popular sport because of recent movies like Hunger Games, Brave, Avengers and TV shows like Arrow and Game of Thrones. During the London Olympics, archery coverage was one of the most popular sports watched and NBC said it had approximately 1.5 million viewers.
Archery is a very difficult sport mentally and physically. To be dedicated to archery, you have to be dedicated to training both mentally and physically. Physically for archery you have to have upper body strength, lower body strength, strong core muscles and endurance. To be successful in archery you have to have mental strength and that is the hardest part. You have to not get upset no matter where your arrow hits you have to stay positive. You have to repeat the exact same cycle every time mentally and physically or the arrows will not be consistent. Mentally you have to tune out everything that surrounds you: the sun, the wind, negativity, where the arrows hit and people. In archery you have to be in your zone no matter what.
I think you should also include Robin Roberts in one of your commercials because of what she just powerfully overcame. She is a role model for females in every sport. She just won the ESPY for her courage.
Thank you for taking the time to read my letter and I hope you take it into consideration.
I am wondering why there aren’t more women athletes in this commercial and why skateboarding is featured but not archery? I am going to write you a longer letter because I want you to know some things about how fast archery has grown and how it is a mental game that shows how you “Win from Within.”
WOW what a week! There was so much to see and learn.
Day before practice:
As we drove up to the field I was so excited that I had actually arrived. Then as I started unpacking my stuff from the car I realized I left my glasses in the room! So as we were walking down to the practice side of the field I tried to think of where I left them, but I couldn’t so I just let it go. When we finally reached the practice side and I started putting my bow together I saw friends and talked to them. After I got my bow together I went over to a target and started to shoot. As I shot more and more, a lot of people started to show up and take up bales at 60m, because there was only 3. So they moved 1 more up but it still didn’t help; because there were at least four lines and not enough time. So I only got to shoot 50 arrows and eventually went back to the hotel and found my glasses. I also discovered that I had put my limbs on upside down. Funny, right?
WHAT A DAY!
We agreed we would change them around the next morning.
We arrived at the field I had remembered my glasses AND my limbs were on the right way.
I WAS READY TO SHOOT!
As time passed, more of my friends showed up and decided to shoot with me. When I was done shooting, I put every arrow in the blue and in which was my goal for 60m this year, so YEAH! I felt ready for the tournament.
First Day of Qualifier:
I arrived at the field confident because of my shooting the days before. As I put my bow and toolbox by my bale, I got to meet the people I was shooting with. On my bale I had a team member from the Chinese Taipei team. It was so cool watching them go through their shot sequence and seeing that their shots were so consistent. It was also cool that I go to trade a pin with here and get a Taiwan pin. I started shooting and was low and got easily discouraged. I moved my sight down and shot level so that made me feel better. At the end of the first 36, the majority of problems were from dropping my arm. I even missed and shot below the target. I sat down and drank some water and shot a higher score at the end of the second 36 arrows. At the end of the day, I scored a 220 and a 234.
Second Day of Qualifier:
As I was approaching the field the second day I felt confident because I knew what when wrong with my low arrows so I could fix it, or try. Since I shot in the morning the second day, there was a lot less wind. When I started shooting I kept in mind to keep my arm up and I shot high because I moved my sight. I realized now that the previous day I was low because I was dropping my arm! After I shot an end and was consistently high, I moved my sight back to where it was and put three arrows in the gold. I shot three in the gold and automatically was so excited and I was ready to start scoring. I shot 2 more practice ends then it was time to score. As we scored the first end I had no arrows outside of the blue. I was shooting everything in my form felt good; then the wind picked up and was blowing against me and my front follow through wasn’t good two shots in a row. I got two 4s low in the 6th end. After the 4s I got discouraged but then I realized that they were my only 2 out of the blue so far. I tried to keep a positive outlook on it through the rest of the day and only ended up with 5 out of the blue that day. At the end of the day, I shot a 257 the first 36 and a 269 the second 36. I improved throughout the tournament a lot because Coach Diane was able to be there with me throughout the tournament and help me think things through more quickly. Since my form was broken down completely in January and then again in March at JDT camp, this was the first time I was able to get back up to the 260-270s I was shooting before. It has taken so long but I am glad to know that I have the tools for the proper form and I am finally going back up! I ended up 40th out of 70th, not the best but I shot my personal best for a FITA round so I am still happy with my second day improvements.
US Open OR and Team Rounds:
In the morning I didn’t have to shoot but Compound Kevin did so I went along and coached him. Up first was the 1/32 round and the wind was blowing consistently left and that’s where they were hitting. I told him to watch the wind and it worked! He shot an X! It was so much fun coaching him and he won his first match and advanced to shoot against Jesse Broadwater, a pro and really, really good compound shooter. I thought Kevin would be really nervous, and he was a little, but not as much as I thought. He shot really well (all red and in) but Jesse shot better by about 15 points so Kevin did not advance to the 3rd round. He shot well though and I was proud of him. After he was done we went back to the hotel and I rested until it was time to go back for my team round.
When we went back to the field, I had no idea who was on my team so it was a surprise. Mom went to check while I put my bow together and it turned out I was placed on a team with a girl from my old archery club and one that was right above me in placement. My team worked well together and we shot an end where we each shot a 5 and then a 10 in that order. We got all excited that we were ahead by 20 and then the last end we all dropped our arms and shot 4s and below. We lost and didn’t move on but we had so much FUN.
I shot in the morning and my mom checked who I was shooting against and it was Ashleigh Koval and she is on the Junior Dream Team. I was a little worried but decided I would just step up my game. I stepped up to the line she was there too and she is so nice! She is also left-handed so we shot face to face. We started scoring and two points went on the board for me so I thought it was just a lucky end. We shot another and I won the set again so it was 4-0. I couldn’t believe it. I got excited.
The next one passed and she won which put us at 4-2. The next round we tied and it was 5-3, then another she won which put us at 5-5. I was taking her to a one-arrow shoot off! I got so excited and I didn’t breath, dropped my arm and forgot to aim off for the wind. Ashleigh won and advanced. She didn’t have a spotting scope so I went to spot for her. She did really well but her competitor won. I had so much fun shooting with her and spotting for her.
The tournament was so much fun and if you are reading this thinking “Hey, I want to try archery!” I recommend the Outdoor Nationals. It was a LONG tournament but it was so much fun because we had time to enjoy each round instead of rushing through them.
I was going into this Matchplay Shooter of the Year tournament mostly not confident because I hadn’t gotten to practice much since I was moving. Once I started shooting, I consistently shot high above the target every time. My dad came to the line and said “Hey, its 50m not 60m!” I had my sight on the wrong mark! Good thing I was still on practice rounds.
Once I started the scoring round, it started pouring down rain. Apparently this is no big deal in Florida if there is no lightning so everyone just shoots through it. I thought it would slow down but it never really did. It rained the entire tournament except for the last end and during matchplay. I looked like I had walked out of the shower and had to wring water out of everything constantly.
Throughout the tournament I shot decent for being soaked and no practice for a week. After the tournament, I shot well and in the matchplay round I ended up with a Bronze medal. YAY! My first Florida medal!
Shout out to Coach Scott! Was this post good enough for you? Haha 🙂