When I asked my mom if I could write a letter to Gatorade, the first thing she said was that they get a lot of letters and I couldn’t be upset if they didn’t answer. Because I had said something about the commercial many times, I had to think about it like maybe someone would read and remember something in my letter. If I didn’t get one back, I couldn’t get mad.
Well, I got a letter back!
I am so happy and it was an AWESOME letter and better than that, they said I could share some information here. There are some cool programs Gatorade has that you may not know about and my mom added links to them in case you want to check them out.
As I hope you can imagine, there are so many, in fact too many, deserving and exciting sports and athletes we’d like to highlight in our advertising as well as have a Gatorade presence on the sidelines. Although that’s impossible from a resource perspective, I can assure you that we’ll keep your comments in mind as we plan programs going forward.
With that said, I’d like to share some of current Gatorade initiatives we’re involved with that support and promote female athletics:
- Gatorade is a longstanding partner of the Women’s Sports Foundation, dedicated to advancing the lives of girls and women through sports and physical activity. Gatorade has played a major role in elevating that mission through programs we support such as “The Travel and Training Fund” and “Keep her in the Game.” The Travel & Training Fund provides direct financial assistance to aspiring athletes – in individual and team sports – with successful competitive records who have the potential to achieve even higher performance and rankings. These grants allow serious female athletes a chance to fulfill their potential on the regional, national or international level.
- Girls in the Game not-for-profit organization provides and promotes sports and fitness opportunities, nutrition and health education and leadership development to enhance the overall health and well-being of girls. Gatorade, a division of PepsiCo, has been a strong supporter of Girls in the Game since the organization’s inception 17 years ago. PepsiCo has been their top (“Champion”) corporate sponsor for several years.
Hopefully, these two examples, as well as the numerous female athletes we sponsor across a variety of sports, demonstrate our commitment to promoting and supporting women in sports here and abroad.
What I learned most from this is always ask questions. You never know when someone will answer with something amazing!
Now, who can help me do an archery clinic for Girls in the Game? HOW COOL WOULD THAT BE?!?!